Model Your Own is a London-based company specializing in premium custom clothing. We distinguish our offer with high-end personalisation to create truly unique products.

Our passion is making clothing that best-reflects the individuality of the wearer.

For centuries, coats of arms and lettering identified people for their qualities, values, and achievements.

Since then, however, branding your clothes with own monograms became seen as ostentatious. Now, people prefer wearing someone else’s name instead.

At Model Your Own, we’re bringing back classical clothing ideals. We believe clothing to be the expression of our inner testes, manners and desires.

It’s not about fashion or trends – it’s about who we are.

Create your design to show off your unique style and personality.


a boy watching the sunset

Each Model Your Own product is a unique creation driven by quality and passion. 

From the finest fabrics, pioneering printing tech and research into historic symbolism to the insertion of your own initials, Model Your Own’s handcrafted garments elevate your authenticity with their confident style and traditional esteem.

Designed in the UK, made with care in Italy


model your own 

Model Your Own